Page 11 - August Banner 2018_Neat
P. 11
Published by www.EPlusPromotes.com www.TheCatoctinBanner.com The Catoctin Banner Newspaper August 2018 Page 11
Yugen Tribe Creates Space Inspired Jewelry from Office in Emmitsburg
Blair Garrett
Tucked away in the mountains we’ll set it into this brooch (shown
of northern Maryland lies a hidden above), which she can attach to her
gem not visible to the naked eye. (left) Pictured is Lauren Beachman, bouquet, so he can still walk her
A combination of fine attention Yugen Tribe creater and owner. down the aisle.”
to detail and a deep appreciation The personal touch of these
of outer space has Yugen Tribe items seems to be the catalyst for
of Emmitsburg creating intricate the Tribe’s online success. The
keepsakes and jewelry for people stories from customers behind
around the world. personalized pieces give meaning
While the company’s reach to the work Yugen Tribe does. This
has expanded to nearly every (below) A bouquet charm, one of the builds a relationship that would
many unique keepsakes and jewelry
country on the planet, the business designed and created at Yugen Tribe. normally be lost through a large
originally started on the shoulders corporation. “They share personal
of one woman, Lauren Beacham. stories about who these people
“It started almost eleven years were to them,” Elbourn said.
ago,” she said. “I was working “It makes you feel connected to
as a gallery director in Frederick. people.”
I started making jewelry out of Despite all of the personal
my own photographs, and it just success for the duo, there has
started getting more and more always been a major focus on
popular. Eventually, I was able to giving back to the community and
quit my job and do it full time.” growing businesses. “One of the
Beacham’s artistic background Yugen Tribe’s variety of other things I really like doing is
paired beautifully with her scientific space-inspired jewelry has been supporting other small businesses,
interests, building the foundation featured in magazines, catalogs, especially women-owned
for her business to become what and science-dedicated websites, businesses,” Beacham said. Yugen
it is today. “I started designing catapulting its popularity into the Tribe gives back quarterly, donating
jewelry about outer space, which stratosphere. “We started getting money to various organizations,
was very niche, and I had no idea attention from very big catalogs, including The Planetary Society,
how it was going to go, but it really museums, companies, internet The Nature Conservancy, and The
took off.” phenomenon, and it totally took National Humane Society.
off.” Developing a new business
With the ever-growing influx and taking the plunge to put all
of business opportunities and Photos Courtesy of Yugen Tribe efforts into a new business can be
demand of production, Beacham a daunting task. For Beacham, her
decided to branch out. She put the to design new and interesting pieces skill set gave her a unique talent
fourteen-hour workdays behind her, for jewelry lovers everywhere. that turned her ideas and creativity
bringing in fellow science enthusiast In addition to the space-themed into a profession. Space-inspired
Brittany Elbourn to help balance necklaces and bracelets, Yugen jewelry is a hard market to crack,
the vast needs of the business. Tribe has worked on a line of but fortunately, she has learned
“It’s a combination of heirloom pieces that provide special quite a bit along the way.
production, design, marketing, memories for their customers. “It could turn out to be a
and customer service,” explained “We take customer photographs total failure or it could be really
Beacham. “It’s just us two and we and put them into our jewelry, amazing,” said Beacham. “But it
do everything.” which tends to be more on the turns out, the world is a whole lot
Between handling personal vintage side of things,” Beacham nerdier than we thought.”
items for customers and the nearly said. “We also do memorial stuff. For more information about
six-month-long production boom A really popular seller is a bouquet Yugen Tribe, please call 240-415-
for the holidays, the women of charm. If a bride’s father passed 8137 or email hello@yugentribe.
Yugen Tribe continue to find time away, she’ll send us his photograph; com.
